
Okay, as you can see, Empire Magazine Has Revealed the Joker in their January 2008 Issue, But If youve Seen Batman Begins, And have been anticipating this film....Then you should know that this Is only A Front to something bigger. It seems that this year ARG's or Alternate Reality Games are all the rage. Microsoft and Bungie, worked to create Halo 3 Did one earlier this year, with participants having the opportunity to win free t-shirts and promotional gear. And The best Film of the Summer, Transformers Even had their own ARG Running throughout their trailers.
...And then theres The game for the Dark Knight, which Has Been So Freaking Insane, That You wouldnt believe how deep it has gone. Going back to earlier this summer, The site for the dark knight was released, along with a promotional site for one of the characters Assistant District Attorney Harvey Dent...and if youre a fan of the batman culture, you know who Dent becomes. Later on that week, people began to get emails about another site which carried the same ad, but was vandalized with blackeyes, and a reddish purple smile, ringing any bells???? anyhow not long after many people got a look at what the joker may have looked like. not long after that the picture was removed, and the only thing left on the site were a bunch of HA HA HAHAAHAHAHA's with the statement "See You In December" Hidden in between.
Fast foward a month or two later, im sure you know something about Comic-Con, During the event People noticed $1 bills with George washingtons face vandalized with blackeyes and a purple reddish smile. anyhow That Led to people going to the site,
placing people in california for the convention, and people at home, in a townwide scavenger hunt. The winner actually became part of the Promotion, being "Killed" by the Joker. and as for those at home, they got the first look at the teaser trailer, which didnt release in theaters until Later that evening. However hours after that, The Trailer Disappeared.
Now Fast Foward to The Last Week of October, Many People kept checking out Why so Serious and Noticed a Lit Jack-o-Lantern With a bat for a mouth, and as the candle went down, and rotted...It turned out that Someone was back with a new game...Go to various locations, and search for Letters - Ransom letters....Looks like The Joker wanted to write a note, saying "The Only Sensible Way to Live In this World Is Without Rules", And Im Sure Youve heard me say that one before.
Anyhow once the puzzle was solved, for the majority of november people were asked to take pictures looking like the joker in their Most Famous Landmark. Last Week Thanksgiving, people recieved Copies of "
The Gotham Times
" Most of the Articles are actually interesting, they reveal a little bit of backstory as to what happened after Batman Begins, And is setting the stage up for The dark Knight, Of course there was obviously more to this than just a paper. apparently most of the ads were directing people to Several sites From Gotham City, And One Particular Clasisfied ad Led people to The Next Step in The Jokers "Application Process"...
A Personality Profile, which eventually Led to A Jail Cell That Joker wanted people to break into, In order to break the safe however, you needed to look at one of the sites, namely the gotham times paper. Which Led to MORE gotham City Related sites, and A voicemail that outs 2 corrupt cops....
So Youre up to date with This Whole ludicrious marketing campaign, if Youre interested in following it, I would tell you to drop an Email to Humanresources@Whysoserious.com, cause Thats the Only Way You'll Get the next clue to coming closer to what is believed to be something Big withing the next few weeks...Just Dont Think too Hard when trying to solve a puzzle you dont want things to get too Serious, Do you? Just Remember that December 14th is when An 8 Minute Prologue to the Film Premieres with the IMAX showings of "I Am Legend", so if You arent feeling the challenge, you can go see that and probably get caught up.